In today's digital landscape, your online presence isn't just a nice-to-have—it's your most critical business asset. Here's what the data says.
Check websites first
Leave slow sites
ROI on good UX
of B2B buyers check websites first before making purchasing decisions.
Digital Commerce 360
won't recommend a business with a poorly designed mobile site.
Google Mobile-First
of consumers expect at least 4 stars before considering a business.
BrightLocal Survey
in annual consumer spending is driven by word of mouth recommendations.
WOMMA Research
of all web traffic now comes from mobile devices globally.
Statista 2024
of users expect mobile experience to be equal or better than desktop.
Google Research
are less likely to return to a site after a bad user experience.
Gomez / Compuware
abandon a site if it takes longer than 3 seconds to load.
Google / SOASTA
drop in conversions for every 1-second delay in page load time.
Akamai / Amazon
return on investment for every $1 spent on UX design improvements.
Forrester Research
of small business websites lack effective calls to action.
Small Business Trends
of customers leave a brand they love after just one bad experience.
PwC Research
of consumers now use AI tools for local business discovery.
Uberall AI Report
of Gen Z uses AI assistants for product and service discovery.
eMarketer
of ChatGPT searches have local intent (finding nearby businesses).
PinMeTo / Uberall
businesses on average make it into the AI-generated consideration set.
Grid / Salsify 2024
of consumers distrust AI-generated content, valuing authenticity.
Hootsuite 2024
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