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BUILDING

Sales TeamsAI-PoweredVoice-First
The Problem

Sales reps spend more time on admin than selling.

After every call: update the CRM, write the follow-up email, log the notes, set the reminder. Meanwhile, the conversation details fade and objections go unaddressed. Enterprise tools like Gong solve this—for $150/user/month with annual contracts.

Reps forget to follow up and deals die

Post-call admin eats 2+ hours per day

Objections catch you off guard

Gong costs $150/user and requires enterprise contracts

CRMs track data but don't help you sell

01

Record the Call

Built-in recorder or upload audio from any source

02

AI Analyzes

Transcription, sentiment, objections, and contact extraction

03

Get Content

Auto-generated email, SMS, LinkedIn message ready to send

04

Follow Up

Commitments become tasks, hot leads get flagged, nothing slips

AI Analysis Example
From the call:

"We're interested but need to run it by my partner. Can you send something I can forward? Maybe circle back next Tuesday?"

SproulCRM extracts:

Objection: Authority (needs partner approval) — Medium confidence

Commitment: Send materials, follow up Tuesday

Interest: Interested — Sentiment: 0.72

Next step: Task created for Tuesday with email draft ready

AI Call Analysis

Record or upload calls. AI transcribes, extracts contact info, identifies objections, and scores sentiment automatically.

Real-Time Objection Detection

Pattern matching against 23KB of objection data. Know exactly what pushback you're getting and how to handle it.

Auto-Generated Follow-Ups

AI writes your follow-up email, SMS, and LinkedIn message based on the call. Edit and send in seconds.

Commitment Extraction

"I'll send the proposal Friday" gets automatically extracted as a task with a deadline. Never forget a promise.

Hot Lead Alerts

High sentiment + decision maker + no objections = instant notification. Strike while the iron is hot.

Prospect Enrichment

Import a list, get AI-powered site analysis, priority scoring, and customized pitch angles for each prospect.

$80B+ CRM market dominated by Salesforce, HubSpot, and enterprise players. Conversation intelligence (Gong, Chorus) is the fastest-growing segment.

6M+ sales reps in the US alone. Most use basic CRMs with zero call intelligence. Enterprise tools are priced out of reach for SMBs.

AI transcription costs dropped 90% in 2 years. What required enterprise budgets is now possible at SMB pricing.

$79/user/month

Everything included. No per-minute charges. No hidden fees. Cancel anytime—no annual contracts required.

Target: SMB sales teams (2-20 reps)

Industries: Solar, roofing, HVAC, insurance, B2B services

Use case: 20+ calls per day, high-ticket sales

SproulCRM is currently in development. Get notified when we launch.

Get Early Access →